At Cubralco, delivering a reliable, responsive and efficient service to our customers and merchant partners is central to how we operate. As our business continues to develop, we are investing in the systems and technology required to ensure that our service levels develop with it.
As part of this commitment, Cubralco is implementing a major upgrade to our Enterprise Resource Planning (ERP) system. This represents an important investment in our back-office infrastructure and will provide the foundation for faster processing, improved information, enhanced reporting and a better overall customer experience.

Building the Platform for Better Customer Service

An ERP system sits at the heart of many of our day-to-day operations, connecting key processes including customer accounts, sales orders, stock, purchasing, invoicing and reporting.

By upgrading this core technology, we will be able to streamline many of these processes and create a more efficient flow of information throughout the business.

For our customers, the objective is straightforward: quicker processing, better visibility and increased service levels.

The new system will allow our team to access information more efficiently and reduce the number of manual processes involved in managing orders and customer enquiries. This should enable us to respond more quickly, process orders more effectively and provide customers with clearer and more accurate information.

Supporting Online Ordering

A particularly important element of the upgrade is the role the new ERP platform will play in supporting Cubralco’s online shop.

Increasingly, customers and merchants expect the flexibility to place orders digitally at a time that suits their business. Our investment will help us develop a more integrated online ordering journey, connecting the customer-facing shop more effectively with the systems operating behind it.

This will create a stronger platform for online ordering and provide the infrastructure required to expand digital functionality over time.

The aim is to make doing business with Cubralco as straightforward as possible whether an order is placed through our team or through our online shop.

Faster and Slicker Back-Office Processes

While customers may not see many of the processes taking place behind an order, those processes have a significant impact on the service they receive.

The ERP upgrade will help Cubralco create a faster, more connected back-office operation. Information can move more efficiently between departments, duplication can be reduced and routine processes can be simplified or automated.

This means our team can spend less time managing administration and more time supporting customers.

From processing an order through to stock management, purchasing, dispatch and invoicing, the objective is to create a smoother end-to-end workflow that supports both our employees and our customers.

Better Information and Reporting

The new system will also significantly enhance our reporting capabilities.

Improved access to accurate and timely information will allow Cubralco to better understand sales activity, product demand, stock requirements and overall business performance.

This is important for customer service. Better data supports better decisions.

Enhanced reporting will help us improve forecasting, manage stock more effectively and identify trends in customer demand. Over time, this should help us maintain stronger product availability and ensure that our resources are aligned with what our customers need.

Investing for the Future

Implementing a new ERP system is a significant project, and during the transition there may be short-term changes to some of our normal processes and service levels. We appreciate the patience and understanding of our customers and merchant partners while the new platform is introduced.

The long-term benefits, however, are substantial.

This investment is about creating a stronger digital and operational foundation for Cubralco one that supports faster order processing, improved reporting, enhanced online ordering, greater efficiency and consistently higher levels of customer service.

Ultimately, our goal is simple: to make every interaction with Cubralco quicker, easier and more effective.

The ERP upgrade is an important step towards delivering that goal and ensuring that our systems are ready to support our customers and the continued growth of the business for many years to come.